• Name: Reem Albanmai
• The title of the event: Entrepreneurship Seminar.
• The date of event: 14/2/2019
• The organizer of the event: by Ms. Shahd Al Nasser.
• The speakers of the event: Hanan Al Samari, Mawadi Al Shamy and Alanoud Al Muqern.
• The location of the event: Theater of the Faculty of Business and Administration at Princess Nora University.

Description

The seminar was organized at the Business entrepreneurship based on supporting projects through institutions in the Kingdom of Saudi Arabia. At the head of these institutions was the Deem Al Manahil Foundation, which was represented by Mrs. Hanan Al Samari, one of the officials responsible for the financial support. At the beginning of the seminar, I was keen to record some of the remarks and notes that made by the speakers during the seminar because the information available to me about entrepreneurship is not very large and lacked much precision and clarity. Thanks to God at the end of the seminar I was able to arrange my thoughts to start my work.

The start was with Ms. Hanan, who began her talk about the importance of entrepreneurship and how to make the most of the benefit of the Deem Al Manahil Foundation in achieving the support required for small projects. Entrepreneurship is possible to change much of the economic and cultural reality within society, especially as it depends mainly on innovation and creativity. The presence of national businessmen and businesswomen helps to develop the economy and open up new horizons in terms of exporting abroad. She talked about the goals of Deem Al Manahil, which are:

•     Providing training on business qualification and management.

• Providing financial finance for the purpose of establishing a private project once their applications are approved by a designated committee while financial finance is one of the difficulties facing any woman at the beginning of her own business).

•     Creating real and renewable jobs.

•     Spread the culture of women’s entrepreneurship.

The next was Ms. Mawadi Al Shamy the owner of healthy dose restaurant. The talk began that she was very interested in eating healthy and the benefits that come back to the human body from eating healthy meals. Then she got to know Deem Al Manahil through one of the organized events and the attention to the healthy eating started to turn to the idea of having a specialized restaurant that allows everyone to get acquainted with the culture of healthy food. Deem Al Manahil offered administrative and financial support to start her own project. She praised the Madawi bint Musaid bin Abdulaziz and her efforts in the development of the women’s community.

The last was Ms. Alanoud Al Muqern the owner of Flamingo project. She said that the Flamengo project is dedicated to providing workshops in the fields of flower coordination and gift wrapping, which is considered one of the most important her hobbies since childhood. The way in which gifts and flowers are arranged depends on creativity, color consistency and artistic value. More than 50 workshops have been presented in this field and many people have praised the idea of the project. Ms. Alanoud started with Deem Al Manahilin providing part of the financial support to start the project, which she had long dreamed of it.

Analysis of learning:

I learned a lot from this seminar and from the experience of women in the field of entrepreneurship. Beginning with an understanding of the importance of entrepreneurship in the beginning of new business aimed at developing, organizing my project and analyzing the risks that can be exposed to it and trying to tighten the rules on all the details of marketing and the nature of management and its methods. The seminar also added to my knowledge of how to evaluate and price my artwork according to the available conditions (Hodgetts, 2001).

It is necessary for entrepreneurs to create social change through creativity in project ideas if they rely on handmade or non-mainstream projects within Saudi Arabia. Entrepreneurs rely on creativity and innovation away from the routine and complexity of boring work and this leads to improved quality of professional life, improved morale and increased economic freedom (Shane, 2000).

Evaluation of learning:

The idea of entrepreneurship should be spread within the great economic structures because of its great role in providing new jobs and discovering new creations and products that can facilitate life and give it better coordination. Entrepreneurship also provides new requirements for customers. It relies on spreading uncommon business or facilitating some complex business for ordinary customers. This is in addition to the role of entrepreneurship in economic growth, the spread of private enterprises and the creation of new opportunities that fight unemployment (Baumol, 1996).

One of my concerns that have been raised is the advertisements and the extent of their impact on the recipient. Advertising and propaganda is one of the most important marketing methods used in all industries and products. Therefore, I opened the way to thinking about developing this interest and starting the study in the field of advertisements seriously so that I can open a special project aimed at advertisements in new and innovative ways that do not depend on repetition or monotony. It is nice that the Deem Al Manahil Foundation does not rely solely on financial support. It offers technical and administrative support. This is of course I will benefit from it in my own project. The experience was really beneficial and the content is valuable.

References:

• Baumol, W.J., 1996. Entrepreneurship: Productive, unproductive, and destructive. Journal of Business Venturing, 11(1), pp.3-22

https://www.sciencedirect.com/science/article/pii/088390269400014X

• Hodgetts, R.M. and Kuratko, D.F., 2001. Entrepreneurship: A contemporary approach. South-Western/Thomson Learning.

Click to access entrepreneurship-a-contemporary-approach-by-donald-f-kuratko-richard-m-hodgetts-search-book-online.pdf

• Shane, S. and Venkataraman, S., 2000. The promise of entrepreneurship as a field of research. Academy of management review, 25(1), pp.217-226

https://journals.aom.org/doi/abs/10.5465/amr.2000.2791611

General information

Name: Reem Albanmai

Event: Business fundamentals: effective communication

Date of event:31January, 2019

Organizer: The open university

Speaker: Hilary Collins

    The location of the event: online

Description:

I believe in the importance of effective communication not just in the world of business, but also in the whole life. Therefore, I was very interested to be more effective in the communication with people through different ways. In the beginning, DR. Hilary explained to us how the effective communication can impact on our relations to people specially in business criteria and also the development of communication skills and how much extent it is significant. The course includes a practical grounding in using a range of communication media to enhance our ability to communicate and get rid of stress or hesitation. The course gets the admiration of all attendance, since it introduces unprecedented and beneficial information. The initial purpose of the course is to learn us how to communicate effectively.

Analysis of learning:

The majority of people think that the communication limited to talking or listening, but communication goes beyond that, as the effective communication is also transmitting the information from one to another with retaining the same mean and goal of the content. This process requires many different types of skills and every skill should be appropriate with the situation you are in (McPheat, 2010 ) . DR. Hilary explained this definition and the lack in awareness about those skills, then gave us the full map of which skill relayed to different situations and how can we indicate the appropriate one to depend on.

DR. Hilary started by dividing the communication skills into two main groups, the first one is non-verbal communication and the second is verbal communication. Non-verbal skills represents non-linguistic gestures such as eye contact, body language and facial expressions, which can influence on the speaker or the listener positively or negatively due to the expression is suitable or not ( types of body language, 2016 ). Furthermore, non-verbal communication skills are also existed in the written messages as every type of message have special form and it can be illustrated by the font size, color, emoticons, and so on ( Burgoon, J., Guerrero, L., Floyd, K., 2010). That was from the illustrative example DR. Hilary gave to prove that any communication has non-verbal side even in the text.

In another hand, verbal communication skills are the skills, which require talking or writing messages.

DR. Hilary explained the elements of face to face communication, which are 3 contains verbal and non-verbal communication skills as following:

1. Tone of voice: according Mehrabian , from 35 to 40 percent of the message’s impact on the listener is the tone of voice as the phrase has several meanings just by change of the tone of voice.
2. Body language: Meharbian said that half meaning of the message is relied on the body language because the movement of your hands, your facial expressions, breathing rate, blushing, and others are solo messages integrated with verbal communication skills. furthermore the listener can be evaluated from his body language to indicate whether he/she satisfied or not for example.
3. Verbal communication: DR. Hilary claimed that there is a gap between the social media communication and face to face or any other type of communication requires non-verbal skills.

Lastly, DR. Hilary doesn’t pay great attention to the academic definitions, because she learned us how to practice those skills in our life and also in our jobs. The course was divided into many parts including the common communication skills types in business field such as how to write a professional reports and proposals, how to make a successful meeting attached with presentation, respond positively to the messages sent, writing accurate reports and proposals, accomplishing beneficial meeting, along with mastering the future trends in professional communication.

Evaluation of learning:

I can’t deny that this experience from the turning points in my life and I learned many important and useful information, which required in any field.

Moreover, I strongly agree that the communication skills are significant in any person’s daily life including daily work also and the percentage of approval will be higher for the applicant who have better communication skills and that will be revealed in many different situations such as writing personal statement, the interview , and the phone calling.

Currently, I can see the full image of the communication skills and communicate with the people in the workplace effectively depending on scientific terms, as well as, differentiating the situations and applying the appropriate elements of each one. This will increase the probability of success and taking better decisions that resulted in better career and strong curriculum vitae. As right now, I can conduct productive meetings and spend less time and effort in telephone calls and emails. My writing skills got more better, and also my communication behavior integrated with cultural and interpersonal sensitivity.

As previously mentioned, the communication skills without practice equal nothing, so I will apply those skills in my all communications not just in the workplace, but also with my friends, family, colleagues and so on.

References :

Burgoon, J., Guerrero, L., Floyd, K., (2010). Nonverbal Communication, United states : Arizona state university. p. 3

https://www.worldcat.org/title/nonverbal-communication/oclc/761325514

 Dom Barnard .( 2017 ) . The Importance of Communication Skills in Business[ online ] available at :https://virtualspeech.com/blog/importance-of-communication-skills

Mehrabian, Albert; Wiener, Morton (1967). “Decoding of Inconsistent Communications”. Journal of Personality and Social Psychology. P.6

https://www.google.com.eg/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwjSou66zqzgAhXC16QKHcibALoQFjAAegQIAhAB&url=https%3A%2F%2Fpsycnet.apa.org%2Frecord%2F1967-08861-001&usg=AOvVaw3a_FCOMzmCmIu9EK0LZXbx

Mehrabian, Albert; Ferris, Susan R. (1967). “Inference of Attitudes from Nonverbal Communication in Two Channels”. Journal of Consulting Psychology. 31 (3): 248–252

https://psycnet.apa.org/record/1967-10403-001

Sean, Cheat, ( 2010 ). Effective communication skills . United kingdom available from eBook collection.https://www.google.com.eg/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwi23PT3zqzgAhWB16QKHTkOCt0QFjAAegQICBAC&url=http%3A%2F%2Fpromeng.eu%2Fdownloads%2Ftraining-materials%2Febooks%2Fsoft-skills%2Feffective-communication-skills.pdf&usg=AOvVaw1aLsnybHGafiN8iI9hovOB